Creativity tip - Morph it!

Today I want to give you another way to crank out some new ideas.

I call it 'MORPH IT' as you try to look at the problem as if it were something completely different.


1. Formulate the issue (for example as a HOW TO statement):

• How to increase traffic to our website?

2. Create 2 columns:

• Column 1: Pick a totally different product or service and describe it:
• What are its attributes?
• What are its functions?
• Does it have unusual aspects?
  

• Column 2: Relate each attribute back to your issue:
• How could these attributes be used to resolve your issue?
• Look for ideas and write them all down
Examples of other products/services:

 

How to increase traffic to our website? -> morphed into Fedex:

Fedex attributes:

• Delivery the next day before noon
• Personal delivery
• Fast
• Different options for sending
• Online tracking
• ...

 Ideas sprouting from there:

• Put a face of your employees/CEO on the website
• Offer subscription to weekly newsletter
• Reply faster than anyone to online questions
• Make it load fast
• Give people different options when coming to landing page (just browsing: open random page, looking for specific info: field to let them enter what they look for, etc)
• Add widgets that allow them to follow you

From now on, try giving your issue a different morphology whenever you encounter a problem and see what jumps up!