>> 3 October 2010
We are always moving forward.
From A to B.
From Beginning to End.
From Problem to Solution.
And sometimes we get stuck.
We lack ideas, inspiration.
We have been working on the project for such a long time that we can't see the forest for the trees.
We can take a break, concentrate on something else and come back to the problem.
But often, we don't have time for breaks.
We need to move on, get the thing done.
So how do you keep moving?
By working backwards.
- Start with the end:
Imagine the perfect solution to your problem, the perfect launch of your product, the happy ending of your project.
Go on, be crazy. Splurge. Exaggerate. Imagine the impossible. Fantasize.
Let's say you're organizing a wedding and it needs to be original. The bride is a vet and the groom an astronaut (I am making this up as I go along...).
The perfect wedding would take place on the moon. Dogs could line the aisle and howl 'Here comes the bride'. Neil Armstrong is the best man. Apollo 13 swings by with a banner saying 'you may kiss the bride'....
You see where I'm going...
- Now take one step backwards from there.
Okay, so you can't fly the whole congregation to the moon. What other crazy or moon like location can you think of? Maybe the Arizona desert?
Dogs could line the aisle, but let's forget the howling.
Could we get a Neil Armstrong lookalike?
Could we make a model of Apollo 13?
- Now, let's take yet another step backwards.
Maybe Arizona is still too expensive or just not feasible. Maybe we can find a decorator who can turn a restaurant into a moon landscape.
Who will take care of all those live dogs? Maybe we can rent dog statues?
Maybe we can make cutouts of Neil Armstrong and other space like characters to decorate the room.
Maybe the invitation can be a little Apollo 13 model in a box.
- If you are not happy, continue zooming away from the end result.
You can also start with step 1 all over again imagining another end result to work backwards from.
The possibilities are endless.