>> 12 January 2011
I think she is creative, lives with intention, does what she needs to do, is not afraid to admit mistakes and she knows how to market herself.
Being a reader, I especially like her O Magazine.
Living in Luxembourg however, does not allow me to purchase it in a local store. I have to subscribe to it. Which is pretty costly I have to admit.
So here is my marketing point of view of what Oprah could do better to sell me (or, come to think of it, anyone else) her magazine:
- Make overseas delivery more affordable.
- Tell me when my subscription starts and when it ends (this is not clear when you subscribe).
- Send me a renewal reminder before the end of my subscription (funny enough, this is not the case!)
- Make a European version of O (many articles are very US focused, all special deals are US only)
And maybe I will, whenever I find myself a few months without her magazine and realize that the subscription has stopped :-)