It's not what you look at that matters, it's what you see -- Henry David Thoreau

-- or, Does Seth Godin bike to work?


Seth Godin, Purple Cow guru named 'America's greatest Marketer' (by American Way magazine), writes a very atypical blog.

He writes a post almost every day.
And from reading them you can just see him biking to work every morning (I don't know him well enough to know whether he does this or not but he seems that kind of guy to me) thinking about something someone said last night, or about the funny kid he sees in the street or the ad he saw on tv last night.

Sometimes his posts are just that, thoughts. Or thought provoking statements. Or questions.

Sometimes I don't get it.

Sometimes I do - and I have one of those A-ha moments (no, not the Norwegian band!).
And I think 'shoot, I wish everybody else got this too'.

Anyhoo, he just published a free e-book about What matters Now - which should be really all we care about anyway.

It's 80 pages of his tribe writing about topics ranging from Generosity over Strengths and Consequence to Neoteny.

And if you don't know what any of these mean, or just want to know what some influential people have to say about what matters NOW, go get that free e-book.